You need a marketing leader.
You don't need to hire a full-time one.
A fractional CMO is a senior marketing executive who works with your company part-time. They build your strategy, manage your team or agencies, and report directly to leadership — at a fraction of what a full-time hire costs.
What We Do
We provide fractional CMO services backed by a full marketing team. You get senior leadership and hands-on execution — strategy through implementation — without building an in-house department.
Not an Agency.
Not a Consultant.
Agencies send you reports. Consultants send you slide decks. Neither one is accountable for whether marketing actually produces revenue. We are.
We built Fusion for companies between $5M and $100M in revenue that need real marketing leadership but aren't ready to commit $300K+ to a full-time CMO. You get someone who sits in your leadership meetings, manages your marketing budget, and answers for the results — at roughly a third of the cost.
We've done this for PE portfolio companies, franchise groups, SaaS companies, and home services businesses. The industries change. The process works the same way.
Embedded
We join your leadership team, attend your meetings, know your numbers
Accountable
We report on pipeline and revenue — not impressions and clicks
Flexible
Start with strategy. Add execution. Adjust scope as the business changes
Efficient
Senior marketing leadership at roughly 30-40% of a full-time salary
Industries We Work In
We don't claim expertise in everything. These are the industries where we've run campaigns, managed budgets, and have the track record to back it up.
From the Blog
Straightforward takes on marketing strategy, hiring, and operations from people who run marketing programs for a living.
Not Sure If You Need
a Fractional CMO?
Book a 30-minute call. We'll ask about your business, your current marketing setup, and your goals. If we can help, we'll tell you exactly what the first 90 days would look like. If we can't, we'll say so.