Social Media
Social media that serves a business purpose — or we will tell you not to bother.
Let us be honest: if you are a B2B manufacturing company, you probably do not need to be on TikTok. And if you are posting generic motivational quotes on LinkedIn, you are not building your brand — you are adding to the noise. Social media works when it is tied to a real business objective. For a home services company, that might mean staying visible to past customers so they call you first when they need service again. For a professional services firm, that might mean establishing your principals as experts in their field. We helped an HVAC company grow their Facebook following from 800 to 12,000 in 10 months, but more importantly, that audience generated 35 booked appointments per month from social alone. The follower count was nice. The revenue was the point.
What a Real Social Media Program Looks Like
We build and manage social media programs tied to business objectives. If we cannot connect your social efforts to leads, sales, or customer retention, we will recommend you spend the money elsewhere.
Platform Strategy
Not every platform matters for every business. We identify where your audience spends time, what kind of content they engage with, and how social fits into your overall marketing program. Then we focus there instead of spreading thin across five platforms.
Content Planning & Creation
Monthly content calendars, original graphics, short-form video, and copywriting — everything your channels need. We produce content that your audience actually wants to see, not corporate filler that gets scrolled past.
Community Management
Responding to comments, managing messages, handling reviews. We keep your social presence active so it does not look like you posted and disappeared. For service businesses, this is especially important — people check your social profiles before they call you.
Influencer & Partnership Strategy
When it makes sense, we identify partnerships that put your brand in front of relevant audiences. We helped a B2C brand generate $45,000 in attributed revenue from a single micro-influencer campaign that cost $3,200 to run.
Paid Social Campaigns
Organic reach on most platforms is limited. We run targeted paid social campaigns that amplify your best content to the right people. This works in tandem with your organic presence, not as a replacement for it.
Reporting That Matters
Monthly reports that go beyond likes and follower counts. We track engagement quality, website traffic from social, lead generation, and actual revenue impact. If we cannot show a connection to business results, we adjust the strategy.
How We Run Your Social Program
Audit & Strategy
We review your current social presence, analyze what your competitors are doing, and build a strategy tied to specific business goals. If social media does not make sense for your business, we will tell you during this phase.
Content Development
Monthly content calendars with a mix of educational, promotional, and engagement content. Everything gets approved by you before it goes live. No surprises.
Publishing & Engagement
Consistent posting on the agreed schedule, plus real-time engagement with comments and messages. Your channels stay active and responsive.
Review & Adjust
Monthly performance reviews. We look at what is getting traction and what is not, then adjust the content mix and strategy accordingly. Social media is a long game, but that does not mean we wait around to see what happens.
When Social Works, Here Is What It Produces
Consistent Visibility
Regular, quality social content keeps your brand in front of potential customers. For service businesses especially, this means you are the first call when they have a need — not your competitor who they forgot about.
Qualified Lead Generation
Social is not just for brand awareness. We build funnels that turn engaged followers into actual leads. We generated 200+ leads in six months for a service company through a combination of organic content and targeted paid social.
Time Back for Your Team
Social media done properly takes 20+ hours a month. We handle the planning, creating, posting, and reporting so your team can focus on running the business.
Real Engagement Growth
Real engagement from real people — not bots or bought followers. Our programs typically triple engagement rates within 90 days because we post content people actually want to interact with.
Is Social Media Worth Your Time and Money?
Let us give you an honest answer. We will audit your current social presence and tell you whether investing more makes sense — or whether that budget is better spent somewhere else.